Playboy Condoms was developed as a modern extension of Playboy’s sexual wellness portfolio, redefining protection through confidence, style, and pleasure. As Lead Graphic Designer and Creative Director, I oversaw the creative direction and visual system across product, packaging, and campaign applications, ensuring the brand remained unmistakably Playboy while evolving for a contemporary audience.
The project focused on creating strong shelf presence and cultural relevance through bold typography, premium finishes, and a refined black, white, and metallic palette. Packaging architecture, individual condom wrappers, and collaborative editions were designed to balance clarity, discretion, and desirability. The result is a cohesive product line that positions condoms not as a utility, but as a lifestyle accessory rooted in trust, performance, and sexual confidence.
