Playboy CBD was developed as an expansion of Playboy’s intimate wellness portfolio, positioning cannabidiol as a natural extension of pleasure, relaxation, and sensory experience. The brand reframes CBD through a lens of confidence and desire, aligning wellness with intimacy rather than medicalized messaging.
The project encompassed brand expression, 3D product design, and packaging across a range of intimate wellness products, including arousal sprays, intimacy gels, and bath treatments. A bold red-and-white visual system, premium materials, and refined typography were used to create strong shelf presence while maintaining clarity, discretion, and trust. Designed to feel modern, elevated, and unmistakably Playboy, the collection bridges sexual wellness and lifestyle branding with a focus on pleasure, performance, and self-expression.
