Founder & Creative Director, BlkLyst
Gio Sebastian is a Los Angeles–based designer and creative director known for a hands-on approach and a deep commitment to thoughtful, human-centered work. After securing his first client at fifteen, he has spent his career collaborating closely with brands, teams, and creatives, shaping work that values clarity, restraint, and long-term relevance over trends or surface-level polish.
Grounded in a traditional design and production background, Gio brings the same rigor and intentionality to emerging tools and technologies. He actively embraces new creative capabilities, including AI-assisted design, AI-driven film and image generation, and advanced post-production and editing techniques, integrating them seamlessly into his established workflow. Rather than relying on technology as a shortcut, Gio uses it as a force multiplier, expanding creative range, accelerating iteration, and enabling smarter, more efficient production while maintaining authorship, taste, and control.
His practice spans branding, product design, and visual identity, alongside creative contributions across film, television, music videos, and commercial productions. Working directly within fast-paced production environments, Gio remains involved at every stage of the process, from early concept through execution, translating ideas into cohesive visual systems that support both narrative intent and brand expression. His ability to bridge analog sensibility with cutting-edge tools allows projects to move quickly without sacrificing craft or coherence.
Gio previously worked as Lead Graphic Designer and Creative Director in close collaboration with Playboy International during a period of significant product and brand expansion. His role supported the growth of Playboy’s product catalog across vapor products, CBD, apparel, and sexual wellness, with select work featured in Playboy Magazine. Additional projects have included work for CBS, Sony, and 20th Century Fox, among others.
Founded by Gio, BlkLyst is a private design studio built on an immersion-based philosophy that prioritizes human connection, trust, and precision. The studio works with a select group of clients, offering a high-touch, considered approach to branding and creative development. Every project is treated as a partnership, with an emphasis on craftsmanship, discretion, and care typically associated with luxury work, while remaining adaptive, technologically fluent, and forward-looking without excess or affectation.
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