This AI-driven spec ad reimagines the iconic white 1986 Ferrari Testarossa through a hazy, Miami Vice–inspired lens. Built using AI-generated imagery and video, the project explores how contemporary tools can recreate and enhance a distinctly retro visual language, blending nostalgia with hyper-controlled cinematic polish.
Using AI image and video workflows, I crafted a dreamlike Miami atmosphere of pastel sunsets, reflective beaches, slow-motion freeway drives, and surreal details like a white horse echoing the car’s emblematic power. The result feels suspended between memory and fantasy: sun-bleached interiors, glossy wet sand, palm silhouettes, and neon-pink skies rendered with deliberate texture and cinematic depth.
AI was used not simply to generate visuals, but to shape tone, lighting continuity, color grading, and motion design across sequences. The process allowed for rapid exploration of multiple visual directions while maintaining a cohesive aesthetic rooted in 1980s glamour and aspirational luxury. Using the iconic Ferrari slogan: “Keep On Dreaming” positions the Testarossa not just as a vehicle, but as a symbol of longing and velocity, a rolling sunset, equal parts nostalgia and future vision.
