DreamLab by LyL is a small-batch, on-site cosmetic line created by Lauren Young London, a celebrity facialist and skincare specialist known for deeply personalized skin treatments. Each product is custom-formulated for the individual, emphasizing intention, ritual, and results over mass production.
As Creative Director, I led the full brand build-out, including logo, identity system, packaging, and visual language. The design balances clinical precision with softness and intimacy, reflecting the bespoke nature of the formulations and the hands-on craft behind each product. The result is a brand that feels personal, refined, and quietly luxurious—designed to live as seamlessly on a treatment tray as it does on a bathroom shelf.
