Le Bon Argent is a luxury champagne brand developed at the intersection of French heritage and modern music culture. As Creative Director, I led the brand with a hands-on design approach, shaping everything from the core identity to bottle design, packaging systems, and club and retail visuals. Each element was designed to balance classic champagne cues with a contemporary, nightlife-driven sensibility, allowing the brand to move fluidly between high-end retail, events, and social settings.
Working closely with Ty Dolla $ign, I remained directly involved in both strategy and execution, ensuring consistency across physical product, environments, and on-screen appearances. The brand was designed to live beyond the shelf, with placements in clubs, stores, and music videos, positioning Le Bon Argent as a visible, culturally rooted champagne brand built for celebration and modern influence.
