About This Project
OH ME is a women’s fashion brand built around softness, confidence, and modern femininity. The brand celebrates self-expression through a refined, romantic visual language that balances elegance with approachability, designed for women who embrace both strength and vulnerability in their personal style.
The visual identity centers on a blush-driven palette, airy typography, and editorial photography inspired by coastal light and effortless luxury. Framed layouts and minimal graphic treatments allow the imagery and color to lead, creating a cohesive system that feels intimate, aspirational, and timeless across branding, digital, and campaign applications.
