Pride is a premium condom brand created specifically for men, built to celebrate sexuality, identity, and confidence without compromise. The brand reframes sexual wellness as something stylish, empowering, and openly expressive, speaking directly to men who value both performance and self-expression.
The visual identity and packaging system balance intimacy with refinement, using bold typography, high-contrast photography, and a minimal color palette accented with metallic finishes. Product variations and sizing are clearly communicated through the packaging architecture, reinforcing clarity, inclusivity, and premium quality. Designed to live confidently on shelf and in hand, Pride positions sexual health as a lifestyle choice rooted in pride, pleasure, and authenticity.
