This AI-assisted capsule collection was developed for a Los Angeles-based streetwear apparel company, building the creative foundation for an adult Japanese grunge and anime-inspired product line. The project combined traditional branding, logo design, custom illustration, apparel graphics, product mockups, distressed textures, anime-style visual assets, and digital campaign imagery into a cohesive world designed to feel raw, playful, and native to online fashion and niche subcultures.
Due to the client’s limited budget for models, photographers, studio time, and production, I also created an AI influencer to wear and showcase the apparel across virtual lifestyle shoots, AI-generated video content, and social-first campaign assets. Her voice was also custom developed using AI, allowing the character to function as a more complete brand presence across short-form content. Using a mix of traditional design techniques and AI image, video, and voice workflows, the final system gave the capsule a complete launch presence across product design, mockups, campaign visuals, and online content tailored for platforms like Pinterest, Instagram, and Reddit. No real models were used for any of the content shown here.
