This project was developed as a licensing concept to expand the Steve Aoki brand into a multi-category lifestyle ecosystem. The work focused on translating Aoki’s energy, identity, and global fan culture into a cohesive range of physical products that could live beyond music while remaining authentic to his personality and world.
I designed a series of flagship product concepts across beauty, spirits, apparel, accessories, and wellness, establishing a unified visual language that balanced performance, lifestyle, and edge. Materials, forms, color systems, and packaging were developed to feel bold, immersive, and scalable across categories, while maintaining consistency and recognizability. The result was a clear product vision that positioned the Steve Aoki brand for long-term licensing growth through thoughtfully designed, culturally relevant consumer goods.
