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Endure & Survive – TLOU

Category
Branding, Design, Fashion / Apparel
About This Project

This project explores apparel design inspired by survival, resistance, and identity within post-collapse and institutional worlds. Drawing from themes of endurance, community, and ideology, the designs translate narrative-driven symbols and phrases into wearable statements that feel lived-in, distressed, and emotionally grounded.

 

The work spans graphic tees, hats, posters and hoodies, using bold typography, weathered textures, and emblematic iconography to evoke realism and authenticity. Each piece was designed to feel embedded within its world rather than branded from the outside, balancing storytelling with wearability. The result is apparel that functions as both merchandise and narrative artifact, allowing fans to connect more deeply with the atmosphere, values, and visual language of the universe it represents.